The ChefsBest™ Best Taste Award is awarded to Aunt Jemima® Syrup and Pancake/Waffle mixes.

Our History 

Aunt Jemima's Historical Timeline

Aunt Jemima has a rich history spanning over 120 years. Read on to learn more about important milestones in the fascinating history of the Aunt Jemima brand.

Chris Rutt and Charles Underwood of the Pearl Milling Company developed Aunt Jemima, the first ready mix.
R.T. Davis purchased the struggling Aunt Jemima Manufacturing Company. He then brought the Aunt Jemima character to life when he hired Nancy Green as his spokeswoman.
The image of Aunt Jemima was so popular that the company was renamed the Aunt Jemima Mills Company.
The Quaker Oats Company purchased the Aunt Jemima Mills Company.
For the Chicago World’s Fair in 1933, the advertising planners decided to bring the Aunt Jemima character back to life. They hired Anna Robinson, described as a large, gregarious woman with the face of an angel. She traveled the country promoting Aunt Jemima until her death in 1951.
Quaker’s first registration of the Aunt Jemima trademark occurred in April, 1937.
From the mid 1950’s until the late 1960’s Aylene Lewis was hired to portray Aunt Jemima at the Aunt Jemima restaurant in the newly opened Disneyland.
Quaker introduced Aunt Jemima Buttermilk Pancake & Waffle Mix. Also at this time, Quaker began to advertise on television, showing kids and moms making not just pancakes but, “Aunt Jemimas”.
Quaker introduced syrup under the Aunt Jemima trademark and used the campaign, “Aunt Jemima, what took you so long?”.
Quaker introduced the Aunt Jemima frozen waffle and advertised it with a “toaster jingle”. In the same year Quaker also began the seven years running campaign using the song, “Aunt Jemima Syrup, Pancakes or Waffles without her…”.
Quaker introduced two new items geared towards convenience: Aunt Jemima Complete Pancake & Waffle Mix (“Just Add Water”) and Aunt Jemima Frozen French Toast.
Quaker introduced Aunt Jemima Lite Syrup and featured a “Lite Contest” message on television, which ran for the next three years.
Quaker began a campaign for frozen products, “Just Like Mommy Makes.” The campaign ran for four years.
Quaker introduced Aunt Jemima Butter Lite syrup.
Another campaign, “Nothing Could be Finer” promoted all of the Aunt Jemima products.
In 1989, the image of Aunt Jemima was updated by removing her headband and giving her pearl earrings and a lace collar.
Quaker introduced Aunt Jemima Butter Rich syrup.
During a frozen package redesign Quaker tilted Aunt Jemima’s head into a more upright position.
Aunt Jemima frozen products were licensed out to Pinnacle Foods Corporation.
The Aunt Jemima products continue to stand for warmth, nourishment and trust – qualities you’ll find in loving moms from diverse backgrounds who care for and want the very best for their families.